--- title: "Pet Zone BD: 1,454% Organic Traffic Growth | Khan IT" description: "How Khan IT grew Pet Zone BD's organic search sessions by 1,454% and drove over 7 lakh taka in revenue with technical SEO over 24 months." canonical: "https://khanit.ca/case-studies/pet-zone-bd-seo-case-study" breadcrumb: ["Home", "Case Studies", "Pet Zone BD"] author: "Md Faruk Khan" published: "2026-01-07" updated: "2026-01-07" --- # Pet Zone BD: 1,454% Organic Traffic Growth | Khan IT Headline result 1,454% organic search growth and 7+ lakh taka in revenue for a Bangladesh pet store Organic search growth 1,454% Total traffic growth 1,011% Organic sessions (Dec 2023) 12,459 Target keywords on page one 70-80% When Pet Zone BD approached us in October 2021, they had a problem we see often with e-commerce stores in Bangladesh: quality products, real customers in mind, and almost no visibility on Google. Pet owners searching for supplies simply could not find them. Over the next 24 months we rebuilt the foundation and grew their organic search traffic by 1,454%. This is how we did it. ## The challenge Pet Zone BD, a Dhaka-based pet store and e-commerce business, ran a website that did not follow search engine guidelines. The old Laravel-based site carried technical errors that hurt both user experience and crawlability. Search engines struggled to read the site properly, so despite a strong catalog the store was effectively invisible when people searched for pet food, dog accessories, and related supplies. The founder, Mr. Zubayer, knew his products and his customers but had no background in websites or SEO. He needed a partner to own the digital side, not a quick patch. What Pet Zone BD really needed was a full [technical SEO](https://khanit.ca/services/technical-seo) rebuild that would let their catalog compete. ## Our strategy We did not jump straight into optimization. We started with a deep SEO audit that surfaced the real problems, then worked in three phases over two years. ### Phase 1: Foundation (months 1-3) - **Technical SEO audit:** We identified the critical issues blocking search engines from crawling and indexing the site, then cleared them so the catalog could actually be found. This [technical SEO](https://khanit.ca/services/technical-seo) work was the base everything else stood on. - **Keyword research:** We analysed 100+ geo-targeted keywords such as "pet food price in Bangladesh" and "dog accessories shop in Dhaka" — the terms real customers were typing. - **Website redesign:** The old Laravel site needed restructuring, so we rebuilt it with SEO best practices, cleaner navigation, and faster load times. This kind of ground-up rebuild is where our [website development](https://khanit.ca/services/website-development) and SEO work overlap. - **Content foundation:** We wrote SEO-optimized product descriptions and category pages that spoke to both search engines and pet owners. ### Phase 2: Growth (months 4-12) - **Content marketing:** Regular blog posts on pet care, product guides, and local pet ownership tips. - **Google Business Profile:** We optimized their local presence so nearby customers could find them. - **Link building:** We earned quality backlinks from pet-related websites and local directories. - **On-page optimization:** We fine-tuned meta tags, headers, and internal linking across the entire site. A clean [SEO-friendly website structure](https://khanit.ca/blog/seo-friendly-website-structure-vancouver) made every new page easier for Google to index. ### Phase 3: Domination (months 13-24) - **Advanced content strategy:** In-depth guides and comparison articles targeting high-intent keywords. - **Image and video SEO:** We optimized visual content for Google Images and added video for stronger engagement. - **Continuous monitoring:** Monthly performance tracking and strategy adjustments based on the data. ## The results The numbers tell the story. When we started in November 2021, the site drew 1,548 total sessions a month, of which 802 (51.81%) came from organic search. By December 2023, after two years of work, the picture had changed completely. | Metric | Nov 2021 | Dec 2023 | | --- | --- | --- | | Total sessions | 1,548 | 17,186 | | Organic search sessions | 802 | 12,459 | | Organic traffic share | 51.81% | 72.5% | | Engagement rate | 52.52% | 66.1% | The headline wins: - **1,454% growth** in organic search sessions - **1,011% increase** in total website traffic - Organic traffic share climbed from 51.81% to 72.5% - 70-80% of target keywords ranking on Google's first page - ৳719,536.10 in total revenue generated Growth kept compounding even in the mature phase. Comparing November 2022 with December 2023, sessions rose 38% (12,425 to 17,186), organic search rose 74% (7,167 to 12,459), and revenue rose 87% (৳383,707.48 to ৳719,536.10). By the end, organic search was Pet Zone BD's dominant traffic source, and that traffic was converting into real sales. ## Key takeaways For business owners weighing SEO, this project holds a few clear lessons: - **SEO takes time.** We told Pet Zone BD to expect early movement at three months and strong rankings around twelve, and we delivered on that promise. - **The technical foundation matters.** A beautiful website means nothing if search engines cannot read it. Fixing crawlability and [technical SEO](https://khanit.ca/services/technical-seo) issues unlocked everything else. Core Web Vitals and page speed are part of that foundation, as we explain in our [Core Web Vitals guide for business owners](https://khanit.ca/blog/core-web-vitals-guide-for-business-owners). - **Local SEO is powerful.** For a store serving Dhaka, geo-targeted keywords brought the right buyers. - **Content stays relevant.** Regular, helpful content kept the site ranking as the market grew more competitive. - **Do not stop at success.** Ongoing optimization is what keeps you ahead. As search shifts toward AI answers, forward-looking stores should also weigh [AI SEO](https://khanit.ca/services/ai-seo). Mr. Zubayer never became a developer or an SEO specialist. He stayed focused on pets while we handled the technical side, and the partnership is what produced the numbers above. If you want the same for your store, [request a free SEO audit](https://khanit.ca/contact) and we will map out a strategy built around your goals. technical-seoe-commercecontent-marketinglocal-seoorganic-growth ## Frequently asked questions ### How much did Pet Zone BD's organic traffic grow? Organic search sessions grew 1,454%, rising from 802 in November 2021 to 12,459 in December 2023. Total website traffic grew 1,011% over the same 24-month period. ### How long did the results take? We set the expectation of early movement at three months and strong rankings around twelve months, then continued optimizing across a full 24-month engagement. Growth kept compounding, with organic search up another 74% from November 2022 to December 2023. ### What services drove the growth? A technical SEO audit and website rebuild formed the foundation, followed by keyword research, content marketing, Google Business Profile optimization, link building, and ongoing on-page and image or video SEO. ### Did the organic traffic generate revenue? Yes. By December 2023 organic search was Pet Zone BD's dominant traffic source and the store had generated ৳719,536.10 in total revenue, with revenue up 87% year over year. ## Related case studies [All case studies](https://khanit.ca/case-studies) - Technical SEO ### [iTracker: From a few hundred to 5,089 monthly organic sessions in 18 months](https://khanit.ca/case-studies/itracker-seo-case-study) iTracker, a GPS tracking provider under Bangladesh's IFAD Group, had a trusted brand but almost no organic search presence. Over 18 months, Khan IT built the content foundation, fixed the technical SEO base, and earned authority, growing organic sessions from a few hundred to 5,089 per month and getting iTracker cited across four AI search platforms. - Technical SEO ### [HATIL: From outside the top 100 to #2 in Google Bangladesh for "furniture" in 90 days.](https://khanit.ca/case-studies/hatil-furniture-seo-case-study) HATIL already ranked for over 500 keywords but wanted the single most competitive term in its industry: "furniture." We cleaned up the homepage, About Us page, internal linking, and schema, then added a small number of high-authority links. In three months HATIL moved from outside the top 100 to position #2 in Google Bangladesh. - Technical SEO ### [Computer Solutions Inc: 130+ keywords on page one and 5,097 monthly organic users for a Dhaka B2B IT distributor in six months.](https://khanit.ca/case-studies/computer-solutions-inc-seo-case-study) Computer Solutions Inc had roughly 1,200 monthly organic visitors and no page-one rankings for the product terms its B2B buyers actually search. Khan IT built a complete 132-keyword architecture, rebuilt on-page structure across every product category, and ran consistent off-page and GBP work for six months. By August 2023 CSI held 130+ keywords on page one, drew 5,097 monthly organic users, and got 78% of all site traffic directly from Google. ## Ready to grow your business with SEO? Get a free, no-obligation SEO audit and a clear roadmap to more traffic, leads and revenue from Vancouver, Canada search. [Get Your Free SEO Audit](https://khanit.ca/contact) [+1 236-308-1577](tel:+12363081577) Replies within 24 hours · No obligation · 47\+ 5-star reviews ## FAQs **Q: How much did Pet Zone BD's organic traffic grow?** A: Organic search sessions grew 1,454%, rising from 802 in November 2021 to 12,459 in December 2023. Total website traffic grew 1,011% over the same 24-month period. **Q: How long did the results take?** A: We set the expectation of early movement at three months and strong rankings around twelve months, then continued optimizing across a full 24-month engagement. Growth kept compounding, with organic search up another 74% from November 2022 to December 2023. **Q: What services drove the growth?** A: A technical SEO audit and website rebuild formed the foundation, followed by keyword research, content marketing, Google Business Profile optimization, link building, and ongoing on-page and image or video SEO. **Q: Did the organic traffic generate revenue?** A: Yes. By December 2023 organic search was Pet Zone BD's dominant traffic source and the store had generated ৳719,536.10 in total revenue, with revenue up 87% year over year.