MoreThanPanel SEO Case Study: From 1,700 to 58,466 Daily Organic Visitors in 24 Months

MoreThanPanel is one of the fastest-growing SMM panel platforms in the world. Founded by Efe Onsoy and based in London, the platform helps individuals, businesses, and agencies grow their presence across Instagram, TikTok, YouTube, Facebook, Spotify, and many other networks. It has over 227,000 registered users and processes thousands of orders every day. The product was strong, but the organic traffic was not matching the business. That changed in January 2024, when they partnered with us at Khan IT.

Over the next 24 months we built and executed a complete SEO and content strategy. Organic traffic went from around 1,700 visitors per month to over 58,000 visitors per day. No paid ads. No shortcuts. This case study breaks down exactly what we did, why we did it, and what other SMM panel owners can learn from it.

The challenge

Before starting, we needed to understand where MoreThanPanel actually stood in search. The Semrush domain overview in January 2024 told a clear story.

The authority score was decent and the backlink profile was healthy. But 1,700 monthly organic visitors for a platform with 227,000 users pointed to one thing: the website was not optimized for search. Most traffic came from direct visits, referrals, and paid channels. That was actually good news, because it meant there was a large opportunity to grow without competing from zero authority.

When we looked closer, four problems stood out. Service pages had thin, repetitive content that gave Google too few signals to rank them. There was no blog and no content strategy, so the site missed a huge volume of informational search demand. Technical gaps like slow pages, near-duplicate content, and weak internal linking quietly held back crawling and rankings. And there was no topic cluster structure, so hundreds of service pages were treated as isolated, standalone pages.

Our strategy

We broke the project into three phases, each building on the last. This blend of technical SEO, content, and AI SEO is the same framework we apply across competitive niches.

Phase 1: Technical SEO and foundation (January to April 2024)

• Ran a full technical audit and prioritized page speed, working with the development team to compress images, clean up code, and improve load times across the site.
• Fixed duplicate content by rewriting overlapping service pages so each targeted a specific service with its own angle and keyword.
• Built proper internal linking between related pages, so a page about Instagram followers connected logically to Instagram likes and comments.
• Updated the XML sitemap and resubmitted it to Google Search Console.

A fast, crawlable site is the base everything else stands on. If you want to see why structure and speed matter this much, our guides on SEO-friendly website structure and website speed and SEO break it down.

Phase 2: Content strategy and blog building (March to September 2024)

• Created a content strategy built around topic clusters: a detailed guide on a main topic, supported by smaller posts on related subtopics that all link back to the pillar.
• Focused clusters on SMM panels, social media marketing, Instagram growth, YouTube growth, and buying social media engagement.
• Optimized every service page with better titles, meta descriptions, on-page content, a clear focus keyword, and a proper heading structure.

The blog served two purposes: it captured organic traffic from people researching these topics, and it built trust so readers were more likely to convert than cold visitors landing on a sales page.

Phase 3: Scaling and optimization (October 2024 to December 2025)

• Tracked the highest-performing blog posts and service pages, then doubled down with more content and fresh updates on those topics.
• Strengthened internal links to push authority toward top-performing pages.
• Monitored major Google algorithm updates and adjusted the strategy each time one rolled out.
• Optimized for voice search by writing content that answers questions naturally, part of how we approach modern AI SEO and answer-focused content.

The results

The numbers below come directly from Google Search Console and Semrush. Over the full 16-month window tracked in Search Console, the site earned 306,000 clicks from 6,450,000 impressions, all organic with zero paid ads involved.

The last three months tell the clearest story. Average CTR climbed from 4.7% to 6.2% and average position improved from 20.1 to 14.8, meaning the site was ranking higher and getting clicked more often. 185,000 clicks in a single three-month window shows growth that was accelerating, not slowing down.

• In December 2025, MoreThanPanel recorded 58,466 organic visitors in a single day, with zero paid traffic.
• Branded traffic that day was only 1,130, so the vast majority of visitors found the site by searching SMM panel related topics on Google.
• Even at the January 2024 baseline, Semrush tracked AI Search visibility at 15, with 57 mentions and 80 cited pages, and our work only strengthened that over time.

The growth was not overnight. It took about four to five months before we saw significant movement, which is normal for SEO. Once it started, it compounded month after month.

Key takeaways

Looking back, three things made the biggest difference and hold lessons for any SMM panel owner.

• Content was the single biggest factor. Going from zero blog content to a consistent, cluster-based content strategy brought in new keywords, new traffic, and new opportunities to link to service pages.
• Technical SEO created the foundation. The unglamorous early fixes to speed, duplicate content, and internal linking made everything that followed possible.
• Patience and consistency won. We showed up every month with a plan, executed it, tracked the numbers, and adjusted. That consistency over 24 months turned 1,700 monthly visitors into 58,000 daily visitors.

The SMM panel industry is competitive, but very few businesses in it invest seriously in SEO, which is a large opportunity. Service pages need real, unique content, a blog captures buyers before they are ready to purchase, and technical SEO should come before anything else.

If your business is struggling to get organic traffic, the solution often comes down to doing the fundamentals right and being patient enough to let them work. To see how our AI SEO approach could apply to your platform, request a free SEO audit and let's talk about your growth.