Mehboob Optics SEO Case Study: From Zero to 1,550 Organic Visitors
How Khan IT built Mehboob Optics a WordPress store from scratch and grew it from zero to 1,550 organic visitors with 35 keywords on page one.
Headline result
From zero to 1,550 organic visitors and 35 page-one keywords in 10 months
- Organic traffic
- 0 → 1,550
- Indexed pages
- 0 → 150+
- Keywords on page 1
- 0 → 35
- Bounce rate
- -30%
Mehboob Optics is a well-known optical retailer based in Dhaka, Bangladesh. Offline the brand had a strong reputation, but online it did not exist. There was no website, no organic traffic, and no digital footprint in a competitive eyewear market. The company approached Khan IT to build its digital presence from the ground up and turn Google into a consistent source of customers.
This case study covers how we designed and built a search-friendly WordPress store, executed a complete SEO strategy, and grew the site from zero to 1,550 organic visitors, 150+ indexed pages, and 35 keywords ranking on page one within ten months.
The challenge
When Mehboob Optics partnered with us, they were starting from absolute zero. There was no existing website to optimize and no technical foundation to build on. Every metric that matters began at nothing.
The specific obstacles we faced were:
- Starting from 0 organic traffic with no prior SEO efforts.
- No optimized online store, technical structure, or indexable pages.
- A highly competitive optics and eyewear market in Bangladesh, with established competitors already ranking.
- No optimized content, product imagery, or on-page foundation.
The goal was clear: build a modern, search engine-friendly online store, generate consistent organic traffic through Google, and establish brand trust and authority online.
Our strategy
Because there was nothing to inherit, we treated this as a greenfield build where SEO was designed into the foundation rather than bolted on afterward. Our approach combined SEO-friendly website development with a full technical SEO program, content, and off-page work.
SEO-friendly WordPress build
We designed a fully responsive, fast WordPress eCommerce store built for search from day one:
- Clean site architecture with logical categories and product pages.
- Optimized URLs, meta titles, descriptions, and schema markup.
- Mobile-first design and improved Core Web Vitals. A well-structured, fast foundation is the base of every ranking site, which is why we treat site structure and Core Web Vitals as SEO fundamentals rather than afterthoughts.
Keyword research and targeting
Using Ahrefs, SEMrush, and Google Keyword Planner, we ran in-depth keyword research focused on:
- Product-specific keywords such as "crizal lens price in bangladesh" and "affordable eyeglasses Dhaka".
- Local intent keywords tied to the Dhaka market.
- Long-tail variations with high buying intent.
Content creation
We produced more than 10,000 words of SEO-optimized content, including category descriptions, product descriptions, and informative blogs covering eyewear care, trends, and frequently asked questions.
Technical SEO
The technical SEO work made the store fully crawlable and fast:
- Implemented XML sitemap and robots.txt optimization.
- Fixed crawl errors, compressed images, and improved loading speed.
- Ensured proper internal linking and canonicalization.
Off-page SEO and link building
We focused on niche-relevant directories, local citations, and manual outreach, acquiring backlinks from Bangladeshi business directories and optical blogs. Monthly audits in Google Search Console and Analytics let us tweak underperforming keywords and pages over time.
The results
Within ten months, a site that launched from nothing was pulling steady organic traffic and ranking for competitive eyewear terms. The table below compares the starting point with the results after ten months:
| Metric | Before (April 2023) | After 10 months (Feb 2024) |
|---|---|---|
| Organic traffic | 0 | 1,550 |
| Indexed pages | 0 | 150+ |
| Main keywords on page 1 | 0 | 35 |
| Monthly organic leads | 0 | Consistent growth |
| Bounce rate | High | Reduced by 30% |
Key outcomes included:
- Organic traffic grew from zero to 1,550 monthly visitors.
- 150+ pages indexed and discoverable in Google.
- 35 main keywords ranking on page one, including product and local-intent terms.
- A 30% reduction in bounce rate as the faster, better-structured store improved user experience.
Google Search Console data supports these figures and was shared with the client for authenticity.
Key takeaways
- Starting from zero is possible when technical SEO, well-structured content, and continuous optimization work together.
- Prioritizing local, long-tail keywords gave Mehboob Optics an early advantage against established competitors before expanding to broader terms.
- SEO is a long-term game, but results compound. A fast, well-structured site combined with strong page speed and consistent content builds durable rankings.
If you want results like these for your store, our team can help you build the same foundation. Request a free SEO audit and let's map out how organic search can grow your business.