--- title: "What Does an SEO Agency Do? Vancouver Guide | Khan IT" description: "Demystify what a Vancouver SEO agency delivers month-to-month — audits, content, technical fixes, and reporting explained plainly." canonical: "https://khanit.ca/blog/what-does-seo-agency-do-vancouver" breadcrumb: ["Home", "Blog", "What Does an SEO Agency Do? Vancouver Guide"] author: "Md Faruk Khan" published: "2026-07-07" updated: "2026-07-07" --- # What Does an SEO Agency Do? Vancouver Guide | Khan IT ![Vancouver SEO agency deliverables explained for business owners](https://khanit.ca/_next/image?url=%2Fimages%2Fblog%2Fwhat-does-seo-agency-do-vancouver.webp&w=3840&q=75) Most Vancouver business owners hire an SEO agency without a clear picture of what they're actually paying for. This guide removes the mystery — describing exactly what a legitimate agency delivers month-to-month, what you should see in reports, and how to hold your partner accountable for results. If you're still evaluating agencies, start with our guide on [how to choose an SEO agency in Vancouver](https://khanit.ca/blog/how-to-choose-an-seo-agency-in-vancouver) before reading this one — it covers the selection process; this covers the delivery process. ## What Happens in Month One Month one is almost entirely diagnostic and strategic. A trustworthy agency does not start publishing content on day one — they start by understanding where your site stands, what's holding it back, and what the competitive landscape looks like. Expect these deliverables: - **Technical SEO audit:** A full crawl of your site checking for crawl errors, broken links, duplicate content, Core Web Vitals failures, and indexing issues. See our [SEO audit Vancouver guide](https://khanit.ca/blog/seo-audit-vancouver) for what this involves. - **Keyword and intent mapping:** Identifying the commercial keywords your target customers use, grouped by search intent (informational, navigational, transactional) and mapped to your site structure. - **Competitor gap analysis:** Understanding which competitors outrank you, what content they have that you don't, and where their authority comes from. - **Google Business Profile audit:** For local SEO clients, a full review of your GBP completeness, category selection, review health and Map Pack positioning. - **90-day action plan:** A written plan specifying which pages will be optimised, what content will be created, what technical fixes are prioritised, and how success will be measured. ## Ongoing Monthly Deliverables | Deliverable | What it involves | Why it matters | | --- | --- | --- | | Content creation | 2–4 well-researched articles or landing pages per month, optimised for target keywords and internal linking | Builds topical authority and earns rankings for commercial queries | | On-page optimisation | Title tags, meta descriptions, H1–H3 structure, schema markup, image alt text on existing pages | Ensures Google understands what each page is about | | Technical maintenance | Monitoring and fixing crawl errors, speed regressions, Core Web Vitals issues | Keeps the foundation clean so content can rank | | Local SEO management | Google Business Profile posts, Q&A monitoring, review response, citation updates | Maintains and grows Map Pack positions | | Internal linking | Adding contextual links between new and existing content as the site grows | Distributes authority and helps Google discover content | | Reporting | Monthly report covering rankings, traffic, clicks, conversions and next month's priorities | Accountability and strategic alignment | ## What Good Reporting Looks Like A good SEO report is readable by someone who does not know SEO. It answers four questions: Did rankings improve? Did traffic grow? Did leads or conversions increase? What is the plan for next month? If your monthly report is a screenshot of a dashboard with no explanation, ask for something better. Specifically, a solid monthly report includes: - Top keyword rankings and movement (week-over-week or month-over-month) - Organic clicks and impressions from Google Search Console - Map Pack position for your core local keywords - Leads, calls or form fills attributable to organic search - What was completed this month and what is planned next month ## Questions to Ask Your Agency Each Month Holding your agency accountable requires asking the right questions. These four cut through vague answers: 1. _Which keywords moved up this month, and why?_ — Forces specific attribution rather than general credit. 2. _Which pages drove the most new organic clicks?_ — Links content investment to measurable outcomes. 3. _What technical issue did you fix this month?_ — Ensures the foundation is continuously maintained. 4. _What is the one thing that will move the needle most next month?_ — Tests whether the agency has a real strategy or is just executing tasks. An agency that can answer all four clearly every month is worth keeping. If the answers are consistently vague, use our guide on [SEO agency vs freelancer Vancouver](https://khanit.ca/blog/seo-agency-vs-freelancer-vancouver) to explore alternatives. If you want to see what a great Vancouver SEO agency actually delivers, [Khan IT's homepage](https://khanit.ca/) walks through our complete service model. [what does seo agency do](https://khanit.ca/blog?q=what%20does%20seo%20agency%20do)[seo agency vancouver](https://khanit.ca/blog?q=seo%20agency%20vancouver)[seo deliverables](https://khanit.ca/blog?q=seo%20deliverables) ## Frequently asked questions ### How many hours per month does an SEO agency spend on my account? At a typical $1,500–$3,000/month retainer, expect 10–20 hours of actual work per month depending on the agency's rates and efficiency. Ask your agency for a time breakdown — legitimate partners are transparent about where the time goes (content, technical, reporting, strategy). ### Should I see ranking improvements in the first month? Not usually. Month one is mostly diagnostic and structural — technical fixes, audit, strategy. Ranking movement typically begins in months 2–4 as content is published, indexed and evaluated by Google. Be suspicious of any agency promising ranking improvements in the first 30 days. ### What is the difference between SEO and SEM? SEO (Search Engine Optimization) earns organic rankings over time through content and technical work — you don't pay per click. SEM (Search Engine Marketing) typically refers to paid search (Google Ads) where you bid for top positions. Most Vancouver businesses benefit from both: SEO for long-term compounding growth, SEM for immediate visibility on high-value terms. ## Related articles [All articles](https://khanit.ca/blog) - [![Business owner comparing SEO agencies in Vancouver BC](https://khanit.ca/_next/image?url=%2Fimages%2Fblog%2Fseo-agency-vancouver-bc.webp&w=3840&q=75)](https://khanit.ca/blog/seo-agency-vancouver-bc) SEO Strategy ### [SEO Agency Vancouver BC: Choose the Right One](https://khanit.ca/blog/seo-agency-vancouver-bc) How to choose the right SEO agency in Vancouver BC — what to compare, questions to ask, red flags to avoid and why local expertise matters in 2026. - [![Vancouver business owner comparing DIY SEO tools vs hiring a professional SEO agency side by side](https://khanit.ca/_next/image?url=%2Fimages%2Fblog%2Fdiy-seo-vs-agency-vancouver.webp&w=3840&q=75)](https://khanit.ca/blog/diy-seo-vs-agency-vancouver) SEO Strategy ### [DIY SEO vs Agency in Vancouver: Which Is Right?](https://khanit.ca/blog/diy-seo-vs-agency-vancouver) Should you DIY your Vancouver business SEO or hire an agency? A honest cost-benefit breakdown of time, money, skills and results for local businesses in... ## Ready to grow your business with SEO? Get a free, no-obligation SEO audit and a clear roadmap to more traffic, leads and revenue from Vancouver, Canada search. [Get Your Free SEO Audit](https://khanit.ca/contact) [+1 236-308-1577](tel:+12363081577) Replies within 24 hours · No obligation · 47\+ 5-star reviews ## FAQs **Q: How many hours per month does an SEO agency spend on my account?** A: At a typical $1,500–$3,000/month retainer, expect 10–20 hours of actual work per month depending on the agency's rates and efficiency. Ask your agency for a time breakdown — legitimate partners are transparent about where the time goes (content, technical, reporting, strategy). **Q: Should I see ranking improvements in the first month?** A: Not usually. Month one is mostly diagnostic and structural — technical fixes, audit, strategy. Ranking movement typically begins in months 2–4 as content is published, indexed and evaluated by Google. Be suspicious of any agency promising ranking improvements in the first 30 days. **Q: What is the difference between SEO and SEM?** A: SEO (Search Engine Optimization) earns organic rankings over time through content and technical work — you don't pay per click. SEM (Search Engine Marketing) typically refers to paid search (Google Ads) where you bid for top positions. Most Vancouver businesses benefit from both: SEO for long-term compounding growth, SEM for immediate visibility on high-value terms.